搜尋參考資料: 1.https://research.stlouisfed.org/fred2/series/ECOMSA Home > FRED® Economic Data > Releases > Quarterly Retail E-Commerce Sales E-Commerce Retail Sales 2015:Q4: 89,078 Millions of Dollars (+ see more) Quarterly, … 2.https://en.wikipedia.org/wiki/E-commerce_in_India Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore ($11.8 billion) in 2015. Overall e-commerce market is expected to reach Rs 1,07,800 crores (US$24 billion) by the year 2015 … 3.https://issuu.com/thanhphan/docs/graphic-design-portfolio-2015 index 08 // Packaging 10 // Web 20 // Print 26 // Brand 42 // Logo 54 // Typography Mural 60 // In-house Design 68 // Photography 70 // Mark & Logo Summary Packaging 08 / portfolio 2015 Packaging Packaging w h o l e k e r n e l c o r n Web 10 / portfolio 2015 4.www.ecommercetimes.com E-Commerce Times Site Map LinuxInsider Site Map TechNewsWorld Site Map | Software Buyers Guide March 12, 2016 09:39:18 PM PST ... 5.www.slideshare.net/divanteltd/ecommerce-trends-from-2014-to-2015 2015/1/7 · e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichan… ... e-Commerce Trends from 2014 to 2015 1. e- ‐Commerce Trends from 2014 to 2015 …
|
詳細資料ISBN:9781292076317 叢書系列:大學資訊 規格:平裝 / 912頁 / 普通級/ 單色印刷 / 初版 出版地:台灣 內容簡介 THE MARKET-LEADING TEXT FOR E-COMMERCE THIS COMPREHENSIVE, MARKET-LEADING TEXT EMPHASIZES THE THREE MAJOR DRIVING FORCES BEHIND E-COMMERCE—TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES—TO PROVIDE A COHERENT CONCEPTUAL FRAMEWORK FOR UNDERSTANDING THE FIELD.TEACHING AND LEARNING EXPERIENCETHIS PROGRAM WILL PROVIDE A BETTER TEACHING AND LEARNING EXPERIENCE—FOR BOTH INSTRUCTORS AND STUDENTS. ● COMPREHENSIVE COVERAGE FACILITATES UNDERSTANDING OF THE E-COMMERCE FIELD: IN-DEPTH COVERAGE OF TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES GIVES STUDENTS A SOLID FRAMEWORK FOR UNDERSTANDING E-COMMERCE. ● PEDAGOGICAL AIDS HELP STUDENTS SEE CONCEPTS IN ACTION: INFOGRAPHICS, PROJECTS, AND REAL-WORLD CASE STUDIES HELP STUDENTS SEE HOW THE TOPICS COVERED IN THE BOOK WORK IN PRACTICE.本書特色 COMPREHENSIVE COVERAGE FACILITATES UNDERSTANDING OF THE E-COMMERCE FIELD THIS COMPREHENSIVE, MARKET-LEADING TEXT EMPHASIZES THE THREE MAJOR DRIVING FORCES BEHIND E-COMMERCE–TECHNOLOGY CHANGE, BUSINESS DEVELOPMENT, AND SOCIAL ISSUES–TO PROVIDE A COHERENT CONCEPTUAL FRAMEWORK FOR UNDERSTANDING THE FIELD. 新版特色 THE TEXT, AS WELL AS ALL OF THE DATA, FIGURES, AND TABLES, HAS BEEN UPDATED TO REFLECT DEVELOPMENTS IN E-COMMERCE THROUGH SEPTEMBER 2014. REPRESENTATIVE EXAMPLES OF NEW AND/OR EXPANDED COVERAGE INCLUDE: ●CHAPTER 1: MOST CURRENT DATA ON B2C, B2B, C2C, MOBILE, SOCIAL AND LOCAL E-COMMERCE, AND GROWTH OF INTERNET, WEB, AND MOBILE PLATFORM ●CHAPTER 2: DISRUPTIVE TECHNOLOGIES AND THEIR IMPACT ON BUSINESS; NEW SHARING ECONOMY BUSINESS MODEL (UBER, AIRBNB, LYFT) ●CHAPTER 3: MOBILE AND CLOUD COMPUTING; INTERNET OF THINGS (IOT) AND OTHER INTERNET-CONNECTED DEVICES (WEARABLE TECHNOLOGY, SMART HOMES, SMART TVS AND CONNECTED CARS); IOT STANDARDS (INTERNET INDUSTRIAL CONSORTIUM, WOLFRAM CONNECTED DEVICES PROJECT); INTERNET ACCESS DRONES; CHANGES IN INTERNET GOVERNANCE ●CHAPTER 4: NEW OPEN SOURCE WEB AND APP DEVELOPMENT TOOLS; MOBILE-FIRST AND RESPONSIVE DESIGN ●CHAPTER 5: NEW SECURITY THREATS (HEARTBLEED, RANSOMWARE, PHISHING, DATA BREACHES, DDOS ATTACKS, MOBILE AND CLOUD SECURITY ISSUES); E-SIGNATURES; MOBILE WALLETS; BITCOIN’S FUTURE PROSPECTS ●CHAPTER 6: MOST CURRENT DATA ON ALL FORMS OF DIGITAL COMMERCE ADVERTISING AND MARKETING; RISE OF NATIVE ADVERTISING AND OTHER FORMS OF CONTENT MARKETING; RISE IN AD FRAUD; IMPACT OF NEW CANADIAN ANTI-SPAM LAW ON U.S. COMPANIES; NEW DYNAMIC PRICING STRATEGIES (SURGE PRICING); MARKETING AND BIG DATA; MARKETING AUTOMATION TECHNOLOGIES; MULTISCREEN ANALYTICS ●CHAPTER 7: MOST CURRENT DATA ON SOCIAL, MOBILE, AND LOCAL MARKETING; FACEBOOK’S SOCIAL EXPERIMENT FUROR, “DARK SOCIAL”; IBEACONS FOR MOBILE MARKETING ●CHAPTER 8: NEW WHITE HOUSE AND FTC REPORTS ON PRIVACY AND DATA BROKERS; YOUTUBE/VIACOM SETTLE COPYRIGHT LAWSUIT; U.S. SUPREME COURT RETREATS FROM BUSINESS MODEL PATENTS; PROPOSED NEW FCC NET NEUTRALITY REGULATIONS; PROPOSED COMCAST/TIME WARNER AT&T/DIRECTV MERGERS (INTERNET/TELECOM INDUSTRY CONSOLIDATION) ●CHAPTER 9: OMNI-CHANNEL; WEBROOMING/SHOWROOMING, SUBSCRIPTION-BASED RETAIL PRODUCTS AND SERVICES (BIRCHBOX, BARKBOX, NATUREBOX); AMAZON FUTURE PROSPECTS; RISE OF MOBILE BANKING; ZILLOW/TRULIA MERGER ●CHAPTER 10: EMERGENCE OF DIGITAL-FIRST NEWSPAPERS AND EXPLOSIVE GROWTH OF DIGITAL NEWS SITES; ONLINE MAGAZINE RESURGENCE; LISTICALS AND LINKBAIT; E-BOOK SUBSCRIPTION MODELS; APPLE E-BOOK PRICE-FIXING CASE; SOCIAL TV ●CHAPTER 11: SOCIAL NETWORK MONETIZATION; MOBILE MESSAGING APPS (SNAPCHAT, SLINGSHOT, BOLT); CABLE NETWORK/ISP SITES (COMCAST, VERIZON) COMPETE WITH PORTALS; YAHOO STRUGGLES ●CHAPTER 12: SUPPLY CHAIN VISIBILITY; MOBILE B2B AND BYOD; CLOUD-BASED B2B NETWORK PLATFORMPEDAGOGICAL AIDS HELP STUDENTS SEE CONCEPTS IN ACTION ●ALL OPENING, CLOSING, AND INSIGHT ON CASE STUDIES HAVE BEEN UPDATED OR REPLACED. REPRESENTATIVE EXAMPLES INCLUDE: ◎ CHAPTER 1: PINTEREST’S NEW ADVERTISING MODEL AND $5 BILLION VALUATION; FACEBOOK’S NEW PRIVACY DEBACLES; THE PIRATE BAY LIVES AND GOES MOBILE ◎ CHAPTER 2: TWITTER’S INITIAL PUBLIC OFFERING AND SUBSEQUENT STRUGGLES; FOURSQUARE’S SWARM APPLICATION AND RE-FOCUSED BUSINESS MODEL; CROWDFUNDING SUCCESS STORIES (OCULUS RIFT) ◎ CHAPTER 3: GOOGLE GLASS GOES MAINSTREAM, HTML5 ADVANCES; INTERNET SURVEILLANCE IN THE U.S (NSA) AND AROUND THE WORLD (RUSSIA, CHINA, TURKEY) ◎ CHAPTER 4: USA TODAY PUMPS UP WEB PRESENCE WITH SOCIAL MEDIA; WEEBLY MAKES CREATING WEB SITES EASY; MOBILE PRESENCE FOR SMALL BUSINESSES◎ CHAPTER 5: CYBERWARFARE IN UKRAINE AND ELSEWHERE; TARGET DATA BREACH AND AFTERMATH; BITCOIN AND THE COLLAPSE OF MT. GOX ◎ CHAPTER 6: THE LONG TAIL — REALITY OR MYTH; THE CONTROVERSY OVER “DO NOT TRACK,” PROGRAMMATIC ADVERTISING TAKES OFF ◎ CHAPTER 7: MOBILE ADS DRIVE FACEBOOK FINANCIAL SUCCESS; FTC SUES AMAZON OVER CHILDREN’S IN-APP PURCHASES; LAND ROVER ADDS AUGMENTED REALITY TO ITS MOBILE MARKETING EFFORTS ◎ CHAPTER 8: GOOGLE AND THE RIGHT TO BE FORGOTTEN; AMAZON AND THE PROPOSED MARKETPLACE FAIRNESS ACT (INTERNET SALES TAX) LAW; SHUTTING DOWN THE SILK ROAD ◎ CHAPTER 9: KINDLE FIRE SMARTPHONE; UBER, PRICELINE BUYS OPEN TABLE FOR $2.6 BILLION ◎ CHAPTER 10: NEW ENTERTAINMENT PRODUCERS (AMAZON, YAHOO, YOUTUBE); DIGITAL NEWS SITES VOX AND VICE; RESURGENCE OF ONLINE MAGAZINES ◎ CHAPTER 11: LINKEDIN, THE WORLD’S LARGEST PROFESSIONAL NETWORK; APPIFICATION OF SOCIAL NETWORKS; TESCO’S HORSEMEAT TWEET AND OTHER RECENT SOCIAL NETWORK DISASTERS ◎ CHAPTER 12: CLOUD-BASED SUPPLY CHAINS (WOLVERINE WORLDWIDE) ●UPDATED INFOGRAPHICS: A VARIETY OF ADDITIONAL INFOGRAPHICS THROUGHOUT THE BOOK PROVIDE A MORE VISUAL AND INTUITIVE ACCESS TO CONCEPTS AND INFORMATION. INFOGRAPHICS MAKE IT EASIER TO SEE AND REMEMBER PATTERNS AND RELATIONSHIPS THAN TRADITIONAL CHARTS AND GRAPHS. |
留言列表